A NEW PUBLISHING FORMAT
A NEW PUBLISHING FORMAT
Your magazine,
finally alive
on mobile.
Your magazine,
finally alive
on mobile.
Your magazine,
finally alive
on mobile.
Your magazine,
finally alive
on mobile.
Your magazine,
finally alive
on mobile.
Motion Editorial is a scroll-driven publishing format built from scratch for mobile - where the reader's thumb controls the pace, and every page is a designed moment.
Motion Editorial is a scroll-driven publishing format built from scratch for mobile - where the reader's thumb controls the pace, and every page is a designed moment.
Same content.
Different world.
Same content.
Different world.
The first Motion Editorial - built for BDC Magazine, a new premium fashion quarterly from one of Canada's most experienced independent publishers.
Standard digital PDF
Standard digital PDF
What your print publication looks like today
What it looks like as a Motion Editorial
Your magazine deserves more than a PDF nobody reads.
Your magazine deserves more than a PDF nobody reads.
THE FORMAT, DEFINED
WHAT YOU'RE DOING NOW
PDF & Flipbook
Static pages, no motion
No mobile-native UX
No engagement data
Ads that nobody sees
No interactivity
Static pages, no motion
No mobile-native UX
No engagement data
Ads that nobody sees
No interactivity
Static pages, no motion
No mobile-native UX
No engagement data
Ads that nobody sees
No interactivity
IT'S ALSO NOT THIS
Blog & Web Article
No editorial pacing
Infinite scroll chaos
Layout stripped of intent
Ads beside content
Nothing memorable
No editorial pacing
Infinite scroll chaos
Layout stripped of intent
Ads beside content
Nothing memorable
No editorial pacing
Infinite scroll chaos
Layout stripped of intent
Ads beside content
Nothing memorable
MOTION EDITORIAL
A new format entirely
↗ Scroll-controlled pacing
↗ Designed for mobile-first
↗ Ads built into the experience
↗ Real engagement analytics
↗ Animated editorial imagery
↗ Native lead capture
↗ New ad formats to sell
↗ Print campaigns reimagined for the scroll
↗ Scroll-controlled pacing
↗ Designed for mobile-first
↗ Ads built into the experience
↗ Real engagement analytics
↗ Animated editorial imagery
↗ Native lead capture
↗ New ad formats to sell
↗ Print campaigns reimagined for the scroll
↗ Scroll-controlled pacing
↗ Designed for mobile-first
↗ Ads built into the experience
↗ Real engagement analytics
↗ Animated editorial imagery
↗ Native lead capture
↗ New ad formats to sell
↗ Print campaigns reimagined for the scroll
THE FORMAT, DEFINED
Readers don't bounce.
They stay, scroll and click.
Readers don't bounce. They stay, scroll and click.
Readers don't bounce. They stay, scroll and click.
Readers don't bounce.
They stay, scroll and click.
Readers don't bounce.
They stay, scroll and click.
3:47
3:47
AVERAGE SESSION DURATION
68%
68%
GA4 ENGAGEMENT RATE
19%
19%
CLICK THROUGH RATE ON LINKS
13%
13%
SCROLL TO THE END
WHAT'S INSIDE
WHAT'S INSIDE
Every element is a designed decision.
Nothing is placed - everything is choreographed
Every element is a designed decision. Nothing is placed - everything is choreographed
Every element is a designed decision. Nothing is placed - everything is choreographed
01
Scroll-driven layouts
Scroll-driven layouts
The reader's thumb controls pace. Content reveals, transitions, and holds are all orchestrated through scroll position - not autoplay.
The reader's thumb controls pace. Content reveals, transitions, and holds are all orchestrated through scroll position - not autoplay.
02
Animated editorial imagery
Animated editorial imagery
Static photos brought to life using AI motion tools. A fashion spread becomes a moving moment. An interview portrait breathes. A fireplace turns on for a cozy fireside read.
Static photos brought to life using AI motion tools. A fashion spread becomes a moving moment. An interview portrait breathes. A fireplace turns on for a cozy fireside read.
03
Integrated ad formats
Integrated ad formats
Full-screen takeovers. Ad formats that don't exist anywhere else. Placements optimized by real scroll-depth data.
Full-screen takeovers. Ad formats that don't exist anywhere else. Placements optimized by real scroll-depth data.
04
Native lead capture
Native lead capture
Email capture embedded directly inside ad units. No redirects. No landing page. A new value proposition for every advertiser you work with.
Email capture embedded directly inside ad units. No redirects. No landing page. A new value proposition for every advertiser you work with.
05
Full analytics layer
Full analytics layer
Scroll-depth tracking. Click attribution per placement. Brand, ad type, and scroll position - all measurable.
Scroll-depth tracking. Click attribution per placement. Brand, ad type, and scroll position - all measurable.
Ready to see what your magazine looks like alive?
Ready to see what your magazine looks like alive?
Ready to see what your magazine looks like alive?
Ready to see what your magazine looks like alive?
Book a 30-minute call. I'll show you the format in action and we can talk about what it looks like for your publication.
Book a 30-minute call. I'll show you the format in action and we can talk about what it looks like for your publication.
Book a 30-minute call. I'll show you the format in action and we can talk about what it looks like for your publication.
Book a 30-minute call. I'll show you the format in action and we can talk about what it looks like for your publication.
BOOK A CALL ↗
MOTION EDITORIAL
Your magazine deserves more than a PDF nobody reads.
A mobile-first editorial format for publishers who want the digital edition to feel designed, measured, and alive.
© 2026 MOTION EDITORIAL
BUILT FOR THE SCROLL
MOTION EDITORIAL
Your magazine deserves more than a PDF nobody reads.
A mobile-first editorial format for publishers who want the digital edition to feel designed, measured, and alive.
© 2026 MOTION EDITORIAL
BUILT FOR THE SCROLL
MOTION EDITORIAL
Your magazine deserves more than a PDF nobody reads.
A mobile-first editorial format for publishers who want the digital edition to feel designed, measured, and alive.
© 2026 MOTION EDITORIAL
BUILT FOR THE SCROLL
MOTION EDITORIAL
Your magazine deserves more than a PDF nobody reads.
A mobile-first editorial format for publishers who want the digital edition to feel designed, measured, and alive.
© 2026 MOTION EDITORIAL
BUILT FOR THE SCROLL
MOTION EDITORIAL
Your magazine deserves more than a PDF nobody reads.
A mobile-first editorial format for publishers who want the digital edition to feel designed, measured, and alive.
© 2026 MOTION EDITORIAL
BUILT FOR THE SCROLL